Product and forms
Ok Forms
Ok Forms brings form creation, responses, analytics, and data delivery into an editorial and technical foundation designed to scale.

Year
2026
Duration
Iterative
Budget range
Custom system
Service
Internal product
Case notes
What had to be solved and how it was shaped.
Challenge
The challenge was turning forms into a manageable system: multi-tenant, CMS-editable, with traceable responses and possible campaign or automation connections.
Solution
I built a Payload foundation with dedicated collections for forms and responses, analytics dashboards, deliveries, drafts, gamification, and SFMC sync.
Outcome
An internal product closer to SaaS than a website: editable forms, clear administration, and data ready for activation.
Results
- Forms manageable from Payload CMS
- Structured responses, deliveries, and analytics events
- Foundation prepared for Marketing Cloud activation
Scope
Payload architectureForm builderAnalyticsSFMC integration
Technology
A stack chosen for the job, not for decoration.
Payload CMS 3
Next.js
PostgreSQL
ReactForm BuilderMulti-tenantSalesforce Marketing Cloud