Notes for building better websites.
Design, development, performance, headless CMS, and the decisions behind useful digital work.
What I now understand about websites, CMS, automation, and product
A synthesis of how I connect design, development, CMS, operations, and automation after several very different projects.
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Internal dashboards: clarity before decoration
A serious dashboard does not need to impress in a screenshot. It needs to help people work better, faster, and with fewer mistakes.
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Drivers Management: turning complex operations into a usable product
What changes when an internal dashboard needs to support shifts, drivers, reports, vacations, compensations, and real rules.
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OK Flows: forms, journeys, and Salesforce with more intent
Why a form can be much more than fields: logic, personalization, prefill, partial responses, and campaign connection.
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CloudPages, forms, and Data Extensions without chaos
How to think about an SFMC landing page so the visible experience and internal data do not fight each other.
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HTML emails: the strangest front-end that still matters
Building emails is still strange, limited, and necessary. That is exactly why it requires care.
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Salesforce Marketing Cloud from the technical side
SFMC is not only sending emails: it is data, audiences, CloudPages, AMPscript, journeys, QA, and operations.
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Marketing automation: the website does not end at the click
A website can be the beginning of a system: acquisition, forms, CRM, emails, journeys, and follow-up.
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From pretty page to maintainable system
The difference between a website that looks good on day one and a website that can grow without breaking.
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Designing web services as packages, not loose lists
A service is easier to understand when it has a promise, scope, process, deliverables, and clear limits.
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Why not everything needs a contact form
Sometimes removing the form improves the experience: less friction, more clarity, and direct contact when it makes sense.
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Technical SEO for portfolios and small websites
The basics a small website should handle well: metadata, structure, sitemap, robots, performance, and useful content.
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Keystatic for static websites: simple editing without losing performance
A lightweight way to give a static website content editing without turning it into a heavy application.
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What a client should be able to edit in their CMS
Not everything should be open in a CMS. The key is giving autonomy where it creates value and protecting the experience where needed.
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Good content modeling prevents pain later
Editable content does not start in the editor, it starts in how you separate entities, fields, and relationships.
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GTFS, routes, and timetables: when a website stops being just a website
What changes when a public website needs to show real transport data, timetables, stops, and route patterns.
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Payload CMS with PostgreSQL: when content needs real structure
Why Payload and PostgreSQL fit projects where content stops being text and starts becoming a system.
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How to turn a portfolio into a commercial tool
A portfolio should not be only a gallery: it should explain value, process, judgment, and reasons to start a conversation.
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Apple-like design applied to small portfolios
What taking inspiration from Apple means without copying it: clarity, space, focus, honest imagery, and calm hierarchy.
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Web performance: less weight, more intention
Performance is not only a technical metric: it is clarity, respect for the user, and better maintenance.
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Next.js, Astro, or WordPress: choosing without marrying the stack
A practical way to choose technology based on content, editing, performance, maintenance, and real project growth.
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Headless CMS explained without the hype
What using a headless CMS really means, when it creates value, and when it only adds an unnecessary layer.
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WordPress yes, but not always as the whole website
WordPress is still useful, but it is worth deciding whether it should be the whole system or only the editorial layer.
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Why a good website starts before design
Before choosing colors or blocks, a website needs clear goals, organized content, and an honest idea of what it must achieve.
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Astro for small websites: speed, focus, and less maintenance
Why Astro fits small corporate websites, portfolios, and projects where content matters more than app complexity.
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A local website does not need to be big, it needs to be clear
What a local business website should solve: trust, understandable services, speed, and frictionless contact.
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What I learned recreating a SaaS landing page like Linear
A practical look at what rebuilding a premium SaaS landing page teaches: visual rhythm, hierarchy, detail, and product judgment.
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Recreating Linear’s landing page in code
A practical look at recreating the visual precision of Linear’s landing page with React, CSS, and careful interaction details.
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WordPress in the headless era: benefits and implementation guide
How to use WordPress as a headless CMS while building a faster, custom frontend with modern JavaScript.
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A look ahead: web development innovations shaping 2024
A friendly overview of the web development trends that shaped 2024: AI, immersive interfaces, voice, performance, and privacy.
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Maximizing flexibility and performance with a headless CMS, Next.js, and Astro
Why combining a headless CMS with modern frameworks like Next.js and Astro can create faster, more flexible websites.
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The environmental impact of WordPress websites
A close look at how WordPress can affect the carbon footprint of a website, and how to build lighter, cleaner digital products.
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Rising trends in web design and development
The design and development trends shaping modern websites: clarity, mobile-first UX, AI, microinteractions, security, and bolder visual systems.
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