Salesforce and automation
Marketing Automation Systems
A workstream focused on connecting front-end, CRM, and campaigns: emails, cloud pages, journeys, data, and automation.
Year
2024-2026
Duration
Ongoing
Budget range
Enterprise collaboration
Service
Marketing automation
Case notes
What had to be solved and how it was shaped.
Challenge
In marketing automation, the challenge is translating business needs into robust, measurable, maintainable technical pieces for campaign teams.
Solution
I built and adapted activation pieces: responsive emails, landings, cloud pages, forms, journeys, and flows connected with Salesforce Marketing Cloud.
Outcome
Campaign experiences that are more organized, reusable, and connected to real customer data.
Results
- Reusable campaign pieces
- Better connection between data, forms, and journeys
- Implementations designed for marketing teams
Scope
EmailsCloudPagesJourneysData integration
Technology
A stack chosen for the job, not for decoration.
Salesforce Marketing CloudJourney BuilderCloudPagesAMPscriptHTML EmailData Extensions